 |
Make Your White Papers Stand OutSeptember 2009
Is Anyone Reading Your White Papers? A 2009 Information Week survey found that more than 73% of IT decision makers rely on white papers to help them make technology purchases. But with so many companies publishing white papers, are your white papers being read? Need help with your white papers? Learn to boost the effectiveness of your white paper program.  Read These 7 Best Practices Tips.
 New Trends: Go "Virtual" With Your White Papers Make your white papers stand out from your competitors' by going "virtual." Now you can tailor personal messages in your white papers that include video, live speakers, podcasts and graphics that bring your websites to life -- literally. See a Virtual White Paper
Contact us to find out more
 You think Twitter's pretty cool? Well, check out a pre-Internet solution that sent messages throughout Europe and America at the speed of an airplane -- before there were airplanes -- and without wires or electricity. See this remarkable network that predated the telephone. Find out more.
The World Economic Forum is an independent international organization committed to improving the state of the world. The WEF uses White Papers to engage leaders and policymakers in partnerships to shape global, regional and industry agendas. The WEF works with McLellan Creative to develop thought leadership papers. See our latest paper for the WEF: ICT for Economic Growth: A Dynamic Ecosystem Driving the Global Recovery
Ready to Improve the quality of your white papers and make them stand out from your competitors'? Learn how to create and manage a successful white paper program that delivers a solid return on investment. Read these 7 Best Practice tips and contact us to get started with your white paper program.
Clients in the News  McAfee Names Most Dangerous Celebrities in Cyberspace
Information and Communication Technologies Vital for Global Economic Recovery
TriZetto Launches New Version of Health Management Platform
Intelligence Library Review Past Issues of Creative Intelligence
Visit our Best Practices Series Library
Send us your feedback
|