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Creative Intelligence from McLellan CreativeDriving Sales with Powerful, Informative ArticlesSeptember, 2008For Technology Marketing ProfessionalsUnlike many marketing vehicles, articles offer an opportunity to engage readers with reputable publications that lend credibility to your message. Professionally-written articles can attract new prospects, build your brand and establish your executives as thought leaders. Keep reading to learn how to create better articles and see Best Practices to launch your Article Program.  2008 Content Trends: Article Marketing A Knowledgestorm "Connecting Through Content" survey reports that 63% of technology buyers frequently read articles in industry publications to learn more about available solutions. Well-written articles, along with case studies and analysts' reports are most frequently forwarded to colleagues.  Read more
 Compelling Articles Key to Content Marketing Success In an August 2008 speech delivered at the Institute for the Study of Business Markets Conference at Penn State University, Peter Burns, principal analyst from Forrester Research, noted, "marketing has to be compelling and must be a source of intrinsic value unto itself...The buyer or prospective buyer must feel that they are smarter or more certain of their buying decision after they engage in the marketing." In other words, campaigns that engage decision makers with informative articles accelerate the sales process. Read more
 Article Programs Boost Thought Leadership and Visibility Powerfully written articles well-placed in online and print publications significantly boost awareness of your organization's solutions to prospects, customers and investors. A well-executed Article Program delivers tangibleresults, including:
"We use McLellan Creative's writing services to augment our marketing staff. Having a team of writers available to pull together high-quality articles is immensely valuable." -- Carla Schleminger, Senior Manager of the iRise Content Network See an iRise article
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Best Practices for Creating a Successful Article Program A successful Article Program supports a company's marketing efforts by building brand identity, credibility and by providing important information that helps prospects make better decisions as they move through the sales cycle.  See Best Practices for creating Article Programs Contact McLellan Creative to learn moreHow Our Clients Are Making Headlines NBC Broadcasts Olympics via Cisco Video Backbone Pinnacle Systems Solves Olympics Time Differences with Pinnacle PCTV HD Pro Stick Vonage Launches Vonage Pro Offering to Keep Customers Connected to Their Home Phone on-the-goTalk Back... Tell us know what you'd like to see in the next issue of Creative Intelligence Send us your ideas
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