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Increase Your Email Marketing EffectivenessJuly 2009For Technology Marketing Professionals
Are you struggling to drive ROI from your email marketing program? Email is one of the most effective forms of marketing. It's quick to deploy, offers immediate and measurable results, enables personalization, and delivers a high return on investment. But achieving optimal results in today's economy requires experience, planning and creative brainstorming. Read Best Practices Series: Effective Email Marketing Reinvigorate your email. Learn more.  New Trends: Email Marketing is Still Relevant In a world atwitter with new social media marketing efforts popping up every day, businesses still engage in email marketing because it's effective. The Direct Marketing Association, Forbes Media, and Marketing Sherpa share facts and figures about the dollars and cents of email marketing.  Read more
 Research: Land lines? Typewriters? What are those? The class of 2012 is multicultural, politically correct and "green" and grew up with computers and rapid communication as the rule rather than the exception. Each year, Beloit College releases a Mindset List examining the culture of the incoming class. Explore the world view of your future interns, employees and customers here. 
From the most prestigious, award-winning productions, to music and movies made at home, Avid creates the technology that people use to make the most listened to, most watched and most loved media in the world. "Avid uses email marketing to educate and entice prospects about the real-world benefits of our products. The McLellan Creative Writing Team understands our unique needs and works as a seamless extension of our creative process to deliver email copy that works." Emma Galui, Marketing Execution Manager, Avid Technology, Inc. See Avid's Groovy Music City email.
While email marketing is an effective marketing vehicle, it's getting tougher to get readers to open your email and take action. Learn how to deliver winning email messages every time. Read our Best Practices Series: Effective Email Marketing and contact us about making your email messaging the best in the in box. Reinvigorate your email. Contact us today. Clients in the News  See our latest thought leadership white paper for the WEF: ICT for Economic Growth: A Dynamic Ecosystem Driving the Global Recovery
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