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Marketing Collateral that scores bigMay 2009For Technology Marketing ProfessionalsGetting your marketing messages noticed can be like trying to ski through a revolving door. With the average person subjected to between 200 and 3,000 ad impressions each day, it's not easy to cut through the clutter and reach prospects. Well-crafted marketing collateral can grab a prospect's attention and start moving them through the sales cycle.  Read Best Practices Series: Creating Winning Marketing Collateral.
 New Trends: Discovering the best mix of collateral for sales and prospects. Well-written marketing collateral is vital to business marketing. Your marketing and sales teams should conduct regular collateral content audits to make sure you have the content you need in the formats you (and your prospects) desire and include any identified gaps in the new content development process. Read more
 Research: After a long, successful day of converting prospects to customers ... Make your daily conversion tasks easy! Find out how fast customers can download your newest collateral, how much you weigh on Mars or in stone, or the year in Roman numerals. Convert just about anything to anything else.
 Client Spotlight: PGP raises the collateral bar. PGP Corporation, a global leader in email and data encryption software for Enterprise Data Protection, uses a variety of unique collateral that clearly communicates its brand and solutions. "Unique and compelling collateral is a vital part of PGP's marketing mix. The McLellan Creative Writing Team's approach to content development has helped us elevate our collateral to a new level and simplified the entire process for our marketing team." --Rozanne Bonavito, PGP Corporate Marketing Director. See the PGP brochure
 Best Practices: Creating Winning Marketing Collateral Arm your sales team with marketing collateral that wins customers. Find out how to gain a decision maker's attention and make a meaningful impression. Read Best Practices Series: Creating Winning Marketing Collateral.
Contact us today to start planning your marketing collateral program.
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