Best Practices for Technology Marketing Professionals

March 2010

Does Your Website Content Sizzle?
(It can and it should.)
Great web copy not only attracts visitors, but engages and converts them to customers. Is your website encouraging readers to take action and move through the sales cycle?

Find out more. Read our Best Practices Series:
Convert Visitors with Sizzling Web Content.

New Trends: What's Your Web Strategy for 2010?
Your website should be central to your marketing strategy, yet many companies struggle with their web planning.

ISITE Design's 2010 Web Strategy Report polled 268 organizations about their web priorities for 2010. Find out how your strategy compares:
  • 61% believe their current web measurement isn't effective
  • 44% report they rarely take action from the data they do have
  • 73% say they'll invest more heavily in social media

Research: Take a Trip Down Memory Lane
Recognize this powerhouse? With 4k of RAM, a 9" screen and a "chicklet" keyboard, this Commodore PET 2001 was smoking fast and state of the art in 1977.

Visit Obsolete Technology, dedicated to the preservation and display of vintage computer systems, to browse old computer ads and discover 25 random facts about old computers.

Client Spotlight: See how Trend Micro Does It.
Trend Micro, a global leader in computer security solutions, captures the attention of web visitors and moves them quickly through the sales cycle with tight, informative and captivating web copy.

"The McLellan Creative Writing Team has been a great partner to us, helping define our web voice and writing great web copy."
Laura Jordan, Senior Manager Global Marcom, Trend Micro

See the Trend Micro Small Business Web Site

Clients in the News
First Databank to Sponsor Making 'Meaningful Use' for Medications Town Hall at HIMSS10
Global Crossing Ties for 'Best Data Value' at ATLANTIC-ACM 2010 Global Wholesale Carrier Excellence Awards
SunGard Identifies Ten Trends for 2010 in Listed Options Trading and Risk Management

Intelligence Library
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