Best Practices for Technology Marketing ProfessionalsMarch 2010Does Your Website Content Sizzle?(It can and it should.) Great web copy not only attracts visitors, but engages and converts them to customers. Is your website encouraging readers to take action and move through the sales cycle? Find out more. Read our Best Practices Series:
Your website should be central to your marketing strategy, yet many companies struggle with their web planning. ISITE Design's 2010 Web Strategy Report polled 268 organizations about their web priorities for 2010. Find out how your strategy compares:
![]() Recognize this powerhouse? With 4k of RAM, a 9" screen and a "chicklet" keyboard, this Commodore PET 2001 was smoking fast and state of the art in 1977. Visit Obsolete Technology, dedicated to the preservation and display of vintage computer systems, to browse old computer ads and discover 25 random facts about old computers. ![]() Trend Micro, a global leader in computer security solutions, captures the attention of web visitors and moves them quickly through the sales cycle with tight, informative and captivating web copy. "The McLellan Creative Writing Team has been a great partner to us, helping define our web voice and writing great web copy." Laura Jordan, Senior Manager Global Marcom, Trend Micro Clients in the News Intelligence Library |


