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Creative Intelligence from McLellan CreativeConvert Visitors with Sizzling Web ContentMarch 2009For Technology Marketing ProfessionalsWell-written web copy helps your readers take action. Attracting visitors to your site isn't enough. To convert those visitors to buyers, your web content must speak to their immediate needs. Keep reading to learn more about creating successful web copy.  See best practices for converting visitors with engaging web content.
 New Trends: Using Content Strategy to Accelerate Conversion Rates A web site without a content strategy is like a speeding car without a driver. Web content strategy guides the creation of content that engages readers with a useful, interactive experience. Combining information architecture with copy writing creates a holistic brand messaging strategy that engages readers and moves them successfully through the sales cycle. Read more
 Research: Using Algorithms to Test Your Web Content's Readability Does your web content help you or hurt you? Readability refers to the ease with which copy can be read and understood. Use the following reading level algorithms to see whether your web content is suitable for your target audience. Check out your site's readability
 Client Spotlight: Using Web Content to Boost Sales Leads 500% SupportSoft, a leading provider of technology support solutions and value-added services to more than 50 million users, needed simple, friendly web copy that clearly communicated its unique brand and services.
"The McLellan Creative writing team nailed the persona and approach we wanted for our
site.Visitors are now spending more time on our site and inquiries have grown by 500%.
McLellan Creative is the creative and strategic partner we've been looking for." See SuppportSoft's new web site
Best Practices: Convert Visitors with Sizzling Web Content Arouse your reader's desire to know more about you. A well-written web site drives leads and sales. Review our Best Practices Series: Convert visitors with sizzling web content. Contact us today to start planning your web site content strategy. Clients in the News  Cisco Unveils "Intelligent Urbanisation" Global Blueprint
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