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Build Long-Term Relationships with NewslettersJanuary 2010
Are you building lasting relationships with your newsletter readers? Most forms of marketing look for immediate returns, but the goal of your newsletter should be to build long-term relationships with your customers and prospects. If you successfully build loyalty, your readers look forward to your newsletter and respond to your offers.  Read Best Practices Series: Build Long-Term Relationships with Newsletters to find out how to build this trust.
Find out how to create and maintain a successful newsletter program.
Wonder what your peers are doing with their 2010 budgets? BtoB's "2010 Outlook: Marketing Priorities and Plans" report reveals more than half of B2B marketers are maintaining or increasing marketing budgets for email marketing (including newsletters), social media and webcasts.  Mark Brownlow of Email Marketing Reports offers a bit of humor to lighten your day. Imagine the inboxes of Darth Vader, Lord Voldemort and Miss Elizabeth Bennet. What might happen if ancient Rome had the Internet?  Trend Micro, a global leader in computer security solutions, builds long-term trust and influence with readers of its consumer and business newsletters. "Each month, McLellan's team of writers provides us with insightful and targeted articles our readers enjoy. They've really helped us craft our newsletter voice and plan our program." Jennifer Davis, Trend Micro Marketing Manager, North America-Consumer Segment See the December 2009 Issue of the Trend Micro Trendsetter
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Intelligence Library Review Past Issues of Creative Intelligence
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