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Creative Intelligence from McLellan CreativeInfluencing Customers with Integrated MarketingJanuary 2009For Technology Marketing ProfessionalsIn today's saturated marketplace, integrated marketing communications (IMC) provides an efficient, cost-effective framework for delivering consistent messages across multiple channels. Keep reading and learn more about emerging trends, current research and successful IMC campaigns by top technology companies.  See best practices to improve your IMC.
 New Trends: Driving an Integrated Marketing Campaign with Events A report in the Medill School of Journalism's 2009 Journal of Integrated Marketing Communications examines Cisco's use of events to drive integrated marketing. By joining Strategic Experience Mapping (SEM) with Portfolio Planning, Cisco delivers highly-targeted integrated marketing messages to a captive event audience. Read more
 Research: Integrated Marketing Embraced by 75% of Marketers According to a recent Association of National Advertisers member survey, integrated marketing communications (IMC) has been embraced by 75% of marketers. However, significant challenges to achieving optimal IMC performance remain, with only one quarter of marketers giving their firm's IMC efforts a "very good" or "excellent" rating. Read more
 Client Spotlight: Integrated Marketing McAfee, one of the world's largest dedicated security companies, uses integrated marketing to reach their customers with targeted, consistent messaging. McLellan Creative's team supported McAfee's recent "15 Minutes to a Secure Business" campaign.
"McLellan Creative constantly demonstrates their ability to quickly synthesize information and
extract the key messages we want to deliver. Without their ability to produce high-quality, on
target content in a very short time frame we would not have been able to meet our launch
criteria. This was one of the most successful IMC launches to date." See samples of McAfee's integrated marketing
Best Practices: Creating a Successful IM Campaign Your successful IM campaign drives awareness. creates leads and demonstrates thought leadership. Review our Best Practices for IMC and contact the McLellan Creative writing team to refresh or create your integrated marketing program. Clients in the News  Cisco Launches Dedicated Channel with green.tv
First Data Merchant Solutions Enables Electronic Payments in First Year
SC Magazine Selects PGP Corporation as 2008 Innovator in Encryption
Intelligence Library Review past issues of Creative Intelligence
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