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WTaaS Benefit 3

 
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3. TECH SAVVY (nothing scares us)

You need great writing to help you create compelling and effective campaigns. But just as important as powerful copy is a deep understanding of technology. This combination takes years to develop. If it’s missing, your customers call it marketing fluff. We call this combination being “tech savvy.” Here’s what we mean:

Technology understanding:
It’s one thing to write about technology, it’s another to really understand what you’re writing about. You want your writing team to be comfortable speaking with your product marketing managers about the unique qualities of your technology. We get exposed to several technologies a day and we know how to identify the benefits of your solutions. You’ll see the quality of our copy. 
 
Technology writing experience:
Would you board a flight with an unlicensed pilot? Would you let a medical student operate on you? If you want tech savvy copy, the same should apply to your writing team. You want enterprise-class writers with years of experience writing about all types of technologies. Every writer on our team has at least 10 years of technology writing experience. We’re battle tested.
 
Technology communication skills:
We all know tech experts who couldn’t explain the benefits of the technology if their life depended on it. Tech savvy means being skilled at communicating with every type of audience, from C-suite to business to technical to consumer. It also means communicating the story across all stages of the buyer’s journey.
 
Don't settle for anything less than tech savvy writing.
In a nutshell, you don’t get to be tech savvy without paying your dues – talking with SMEs and working with marketing teams to get the right balance between technology and creativity. We wear the term “tech savvy” like a badge of honor.

Since 1994, we've been helping companies like yours tell great technology stories.

Scan these 30-Second Success Stories to get a quick taste of tech savvy:
Cisco – Cloud Launch in T-Minus 10 Days
Emerson – Revitalized Website
CompuCom – Supercharged Campaign Launch

Get tech savvy writing now (just one of the benefits of WTaaS).
Call: 541-488-2270
Email: writing_team@mclellancreative.com

Read more about the 6 Benefits of Writing Team as a Service
  1. ENTERPRISE-CLASS WRITING (across the team)
  2. EXTREMELY CREATIVE (for captivating campaigns)
  3. TECH SAVVY (nothing scares us)
  4. INSTANTLY SCALABLE (we're ready now)
  5. ALWAYS AVAILABLE (7 days a week)
  6. PAY-AS-YOU-GO (simple enough?)
 
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