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Global Leader Illuminates Cloud Platform with Engaging Videos

Video Storytelling on Demand Elevates Customer Insight

Challenge: 
A global cloud application provider wanted to lead customers and prospects to its end-to-end cloud application suite through engaging video storytelling. To achieve the impact they sought, they needed a creative partnership with trained storytellers familiar with their cloud technologies. Lacking this level of expertise in house, they turned to Writing Team as a Service (WTaaS).
 
Solution: 
Storytelling skills + Hollywood roots + cloud technology expertise = a great partnership to generate engaging, appealing and accurate videos. Our storytelling expertise, along with our production partner’s video design skills, delivered a seamless, end-to-end process that set the cloud provider apart from the competition. Our large team of writers, editors and project managers:
  • Interviewed subject matter experts
  • Researched cloud trends and topics
  • Wrote compelling scripts that told compelling stories
  • Worked seamlessly with our production designers to bring the stories to life
  • Managed the content creation process from start to finish
Outcome: 
The cloud leader used the pipeline of fresh videos to tell unique stories and captivate customers. The videos did the trick—they helped viewers clearly understand the value offered by the end-to-end cloud platform.

Watch: Why WTaaS for Video Vroom?
With the explosion of mobile devices, video is one of the most effective ways to showcase your technology solutions. In fact, 74% of Millennials watch up to 30 minutes of video daily on their mobile devices. To engage these customers you must use powerful stories. That’s where we come in. WTaaS—storytellers for the digital age.
 
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