Hot Off the Presses
Newsletters for Consumer and SMB
Challenge: Trend Micro, an international leader in computer security, needed a new voice and editorial direction for both its consumer and small business newsletters.
Solution: Trend Micro chose the McLellan Creative Writing Team to create a friendly new writing style and an editorial calendar for both newsletters. The consumer newsletter focuses on helpful information to Trend Micro users of all ages. The small business newsletter highlights the most important security issues facing small business owners today while also being quick to scan.
Result: Trendsetter, the consumer newsletter, regained its popularity and now enjoys millions of monthly subscribers. First Line of Defense, the small business newsletter, helps business owners quickly decipher the rapidly changing security landscape.
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